Digifolk

Digifolk is a platform predominantly used by designers focusing on digital design. On the Digifolk platform, designers of all skill levels can be found, making it crucial for the brand to attract designers who are eager to learn, as well as those looking to enhance their skills and share knowledge with other designers.
The brand is designed to evoke positive emotions and
a desire to join the community of users on the platform.

The trademark has a simple concept and is geometrically constructed from circles and rectangles. An element that contributes to the overall impression is a semicircle that connects two letters “i”, providing a secondary impression and subtle association with a smiley face, as well as connecting two figures.
The purple color evokes a sense of trust and reliability, which makes this brand complete.

The visual language of Digifolk is clear, modern, and impeccably designed. Its simplicity resonates with users, conveying a sense of professionalism and innovation. It’s crucial to uphold the defined standards to ensure consistency and maintain the brand’s integrity.